![]() ![]() But that often involves a bait-and-switch tactic, wherein the content doesn’t deliver on the headline’s premise (like if we just. You’re probably familiar with “clickbait,” a term that means headlines and titles are designed to make you click through. When Twitter added visible stats for Views last December, for example, the company made it clear that the number was what mattered. Corporations don’t care what you genuinely like or feel happy to see they care about how many times you click on posts and pages where they can serve you different display ads or sponsored posts. One thing people generally agree on, though, is that the algorithm is driven by engagement. But these algorithms are “black boxes,” an industry term for code or math where information goes in, information comes out, and we have no idea what happens to it in the middle. In 2023, the term “the algorithm” has become vernacular for the shrouded formulae that corporations like Google and Twitter use to decide what content we see, even from the friends, family members, and celebrities we’ve already chosen to follow. Of course, none of that matters-this brain teaser is meant to intentionally infuriate you with minute details. ![]() So what if these cups were simply arranged this way, with open pipes and no hole in cup 7? We’d need to nail down some details about the exact lengths and diameters of pipes in order to figure out which of the bottom four cups would fill first, but it would be one of those for sure. If you look at cup 3, it’s the only cup that has a fully closed surrounding both pipes that lead outward are closed. But 1 will always be spilling water through cups 2 and 7, which means it won’t ever be filled under normal circumstances. Otherwise, any normal pour would flow out through the bottom, 7 would never fill, and 2 would never fill either. But 2 has the same logical loop as cup 7, where a pour big enough to fill it, despite its outflowing pipe, would still fill cup 1 first. In any scenario where we could pour fast enough to overwhelm the leak, the cups above 7 would fill up faster. Cup 7 doesn’t have a stopped pipe, but it has a hole in it. That means 4, 5, and 6 are out of the running right off the bat. We can easily rule out all of the cups that are underneath blocked pipes. Red Pipe, Green PipeĪt first glance, I didn’t realize the cups and pipes had different kinds of connectors. ⚠️ Spoilers Ahead! If you want to try to solve this brain teaser yourself, take a moment to study the image above. First, let’s think through how it works when you pour water into this system of containers and pipelines, then we’ll dive into why this specific engagement bait has been so effective on social media. designed to be incorrect or annoying on purpose in order to drive engagement-the truth is more complicated.
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